The Impact Story: Applying Strategic Storytelling for Commercial Outcomes
This session teaches leaders how to transform their organization’s impact narrative from a collection of isolated success stories into a structured, repeatable system that funders can confidently invest in. Participants will learn to operationalize the LIFT framework to uncover and aggregate the hidden skills within their participant pool, and apply the Institutional APV Formula (Anchor, Purpose, Value) to craft a core message that directly connects community impact to the outcomes funders and employers value most. Attendees leave with a practical, plug-and-play template for structuring future success stories, along with the tools to balance authentic, human storytelling with the professional rigor that builds board and funder confidence.
You will learn:
- Shift from stories to systems — Show funders a repeatable process, not just standout anecdotes.
- Aggregate hidden skills with LIFT — Reveal the collective talent assets across your participant pool.
- Structure your message with APV — Anchor, Purpose, and Value that speak directly to funder priorities.
- Balance heart and structure — Keep your mission’s authenticity while presenting it with professional polish.
About Laura Kearney
Laura Kearney is the CEO and Founder of InclusionIQ, a firm dedicated to transforming employer engagement through innovative job design. She works directly with businesses, helping them redesign roles that are not only inclusive but also drive revenue and reduce risk. Laura’s expertise is grounded in real-world case studies, showcasing how a strategic approach helps employers become co-creators of “quality jobs” that benefit both their bottom line and the broader economy.
